Ford Motor Company and Brass Knuckles Media Productions were looking in the Seattle area for a classic boat to pull behind their all new 2005 Ford Expedition, featuring the all new 3 valve powerplant 300 HP 5.4 Liter Triton V8 to showcase it's towing capability.
Ford Motor Company and Brass Knuckles Media Productions struck out because they could not locate any classic boats that were available for the filming project.
Fortunately for Ford Motor Company and Brass Knuckles Media Productions an associate of Dick Werner suggested that they should contact him in regards to their filming needs.
They almost hit another bump in the road to not completing the project because Dick Werner was currently involved in a project that he could not pull away from, so our resident hero Dave Jerome took care of things and got the Sweet Louise prepared for it's TV Commercial debut.